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University of Regensburg

Regensburg, Bavaria, Germany

M.Sc. Seminar: Digitalization in the Industrial Goods Market (Digital Business)

Original title: M.Sc. Seminar "Digitalisierung im Industriegütermarkt“ (Digital Business)

German8 sessions, irregular scheduleNo Tuition / Semester Fee OnlyBavaria

This Master seminar examines the impact of artificial intelligence on marketing strategies, business models, and customer experiences within the industrial goods sector, emphasizing ethical and societal considerations.

Overview

Why this program?

No tuition fees or semester-fee only
On Campus
Business & Economics
Focus on AI's role in industrial goods marketing
Ethical and societal aspects of digitalization
M.Sc. Seminar: Digitalization in the Industrial Goods Market (Digital Business)

Program summary

Good fit, outcomes, and skills

Best for

Students aiming to specialize in digital transformation of industrial markets and AI-driven marketing strategies.

Career outcomes

  • Digital Marketing Specialist
  • Business Analyst in Industrial Markets
  • AI Strategy Consultant
  • Product Manager in Digital Business

Skills you will learn

  • Understanding AI applications in marketing
  • Developing digital business models
  • Evaluating ethical implications in AI use
  • Analyzing customer experience innovations

Admissions

Requirements at a glance

Admission typeRestricted Admission
RequirementsEnrollment as a Master student in Digital Business
DeadlineMarch 2, 2026 to April 26, 2026
LanguageGerman
Free orientation

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Tuition & costs

What to budget for

TuitionNo Tuition / Semester Fee Only
FeesSemester fee may apply
Living costsApprox. EUR 850-1,200/month

Careers

Where this can lead

Digital Marketing Specialist
Business Analyst in Industrial Markets
AI Strategy Consultant
Product Manager in Digital Business

University

University of Regensburg

University of Regensburg is located in Regensburg, Bavaria, Germany. Open the official program page for the latest application details, deadlines, and documents.

Program data is collected from public university sources and may be incomplete or outdated. Always verify deadlines, fees, and admission requirements on the official university website.

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