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University of Bayreuth

Bayreuth, Bavaria, Germany

Master of Arts (M.A.) in Media Culture and Media Economy

Original title: Medienkultur und Medienwirtschaft

German 路 4 semesters 路 No Tuition / Semester Fee Only 路 Bavaria

This interdisciplinary Master's program combines media studies, economics, law, history, and computer science, focusing on audiovisual and digital media from the printing press to today's global media landscape.

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Overview

Why this program?

No tuition fees or semester-fee only
On Campus
Humanities
Interdisciplinary curriculum covering media, economics, law, history, and computer science
Focus on audiovisual and digital media development
Master of Arts (M.A.) in Media Culture and Media Economy

Program summary

Good fit, outcomes, and skills

Best for

Students seeking an interdisciplinary Master鈥檚 degree combining media studies and economics with strong theoretical and practical skills in German.

Career outcomes

  • Media management
  • Cultural analysis
  • Digital media consultancy
  • Media law advisory
  • Research and academia
  • Media economics

Skills you will learn

  • Interdisciplinary media analysis
  • Media economics and law
  • Digital and audiovisual media production knowledge
  • Research methods in humanities and social sciences
  • Multilingual communication
  • Critical cultural studies

Admissions

Requirements at a glance

Admission typeRestricted Admission
RequirementsBachelor's degree in humanities, social sciences, economics, law, or information sciences with good grades (at least 'good', or 'satisfactory' with 7.5 points for law graduates); Proof of German language skills at B2 level; Proof of English language skills at B1 level; Pass the aptitude procedure including qualification assessment and possibly an interview; Recommended knowledge of a second modern foreign language at A2 level (especially French, Italian, or Spanish)
Deadline15 April to 15 July
LanguageGerman
Free orientation

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Tuition & costs

What to budget for

TuitionNo Tuition / Semester Fee Only
FeesNo tuition fees; semester contribution covers student services and public transport ticket
Living costsApprox. EUR 850-1,200/month

Careers

Where this can lead

Media management
Cultural analysis
Digital media consultancy
Media law advisory
Research and academia
Media economics

University

University of Bayreuth

University of Bayreuth is located in Bayreuth, Bavaria, Germany. Open the official program page for the latest application details, deadlines, and documents.

University profileUniversity websiteContact program

Program data is collected from public university sources and may be incomplete or outdated. Always verify deadlines, fees, and admission requirements on the official university website.

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