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TU Ilmenau

Ilmenau, Thuringia, Germany

Master of Science in Digital Business – Media Economics and Digital Markets

Original title: Digital Business - Medienwirtschaft und digitale Märkte

German · 4 semesters · Thuringia

This Master of Science program at TU Ilmenau combines economic, technical, and social science perspectives on media with broader economic studies, preparing students for advanced research and professional specialization in digital business.

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Overview

Why this program?

On Campus
Business & Economics
Interdisciplinary approach combining economics, technical, and social sciences
Focus on media-specific and digital market topics
Preparation for research and specialized professional roles
Master of Science in Digital Business – Media Economics and Digital Markets

Program summary

Good fit, outcomes, and skills

Best for

Individuals seeking advanced knowledge and research skills in digital markets and media economics within an interdisciplinary framework.

Career outcomes

  • Digital business strategist
  • Media market analyst
  • Economic consultant in media sectors
  • Digital marketing manager
  • Researcher in media economics

Skills you will learn

  • Media economics analysis
  • Digital market strategies
  • Economic research methods
  • Interdisciplinary problem solving
  • Technical understanding of media technologies

Admissions

Requirements at a glance

Admission typeOpen Admission
RequirementsCompletion of a related Bachelor's degree
LanguageGerman
Free orientation

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Tuition & costs

What to budget for

Living costsApprox. EUR 850-1,200/month

Careers

Where this can lead

Digital business strategist
Media market analyst
Economic consultant in media sectors
Digital marketing manager
Researcher in media economics

University

TU Ilmenau

TU Ilmenau is located in Ilmenau, Thuringia, Germany. Open the official program page for the latest application details, deadlines, and documents.

University profileUniversity websiteContact program

Program data is collected from public university sources and may be incomplete or outdated. Always verify deadlines, fees, and admission requirements on the official university website.

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